VENTURE - INFORMED DESIGN
Design that helps big ideas raise capital and move people to act.
Forma Studio transforms ideas into stories by combining strategic narrative, institutional-quality design, and deep insight into how investors and customers make decisions.
About the Studio
A venture-informed design studio helping startups, VC firms, and innovation teams transform complex ideas into compelling stories that drive action.
WHAT WE DO AND
HOW WE DO IT
01.
Fundraising Materials
When the stakes are high, your story needs to be clear, credible, and impossible to ignore. We help startups and venture firms create materials that stand up in real investment conversations.
- Startup pitch decks
- Fund pitch decks
- Investor presentations
- LP materials
- Annual meeting decks
- Investor updates
02.
Sales & Growth Collateral
Winning customers requires the same discipline as winning investors: clarity, confidence, and a compelling story. We help teams communicate value and build momentum.
- Sales decks
- Company overviews
- One-pagers
- Partnership presentations
- Product & solution presentations
- Executive presentations
03.
Story & Narrative Development
A beautiful deck can’t fix a weak story. Forma works with clients to sharpen positioning, strengthen messaging, and build narratives that resonate with investors and customers alike.
- Messaging refinement
- Narrative development
- Story flow & structure
- Audience-focused content strategy
- Strategic review & feedback
WHO WE WORK WITH
Startups
From pre-seed founders building their first pitch deck to growth-stage companies preparing for their next raise, Forma helps startups communicate with confidence.
Venture Capital Firms
We support emerging managers and established funds with fundraising, LP communications, annual meetings, and strategic presentation materials.
Innovation & Growth Teams
We partner with organizations building new products, programs, and initiatives that require clear communication and stakeholder buy-in.
WHY FORMA
WHAT SETS US APART
Venture-Informed Perspective
Built by the team behind Cintrifuse, one of the Midwest’s leading startup ecosystem organizations. We work alongside founders, investors, and innovation leaders every day, and understand how opportunities are evaluated in practice.
Strategic Storytelling
The strongest presentations do more than share information, they create belief. We help clients uncover the core narrative behind their business, organize complex information into a clear story, and guide audiences toward action.
Institutional-Quality Design
Our team brings professional design expertise and a commitment to craft that reflects the standards expected by investors, executives, and decision-makers. Every detail is intentional. Every slide has a purpose.
CLIENTS
A Few of Our Clients
Let's build your story.
Whether you're raising capital, winning customers, launching a fund, or communicating a bold new vision — Forma can help shape the story and design the materials that move people to act.
Email: hello@formastudio.com
